27 Quick Tips To Top Search Engine Rankings
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In this article I
show you how to improve your search engine rankings using 27 quick search
engine optimization tips.
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Increase your site's
link popularity by increasing your internal and incoming links.
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Internal links
- Cross link all your sites and important pages within each site.
This will maximize the PageRank of all your pages within each web
site.
-
Incoming links
that you control - Create several small web sites related to your
main site. Each site should only consist of a few pages. Then cross
link them all together using the most important keywords. Don't
forget to include links back to the main site.
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Incoming links
that you don't control:
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Ask sites
that link to your competitors to link to your site. To find
out which sites are linking to your competitors, visit a search
engine and enter, "link:" followed by the competitors' domain
name.
For example:
link:www.yourcompetitor.com
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Exchange
links with sites listed in the same category as yours in the
major web directories, such as the
Yahoo!
Directory and the Open Directory.
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Find sites
that accept site submissions. Visit your favorite search engine
and search for:
"add
url" "your keywords"
Also try
searching for the actual submission page using its page name.
For example:
addurl.html,
addsite.html, addlink.html, etc.
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Include a TITLE
tag as the first META tag, directly after the HEAD tag.
For example:
<HTML> <HEAD> <TITLE>Mike's Marketing Software Tools Reviews</TITLE> ...
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Try to avoid stop
words in your TITLE tag. Stop words (a, an, and, but, he, her,
his, i, in, it, of, on, or, she, the, etc.) are common words and characters
ignored by some search engines to enhance the speed and relevancy of
their search results.
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Include a META
DESCRIPTION tag, directly after the TITLE tag. Include the most important
keyword phrase for the web page as close to the beginning of the description
as possible.
For example:
<HTML> <HEAD> <TITLE>Mike's Marketing Software Tools Reviews</TITLE> <META NAME="description" CONTENT="Mike's Marketing Tools is the
leading review site for the very best internet marketing tools for
web marketers and webmasters."> ...
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If you use a META
REFRESH tag, make sure it is set to refresh after 30 seconds.
<META
HTTP-EQUIV="refresh" CONTENT="30; URL=http://www.mikes-marketing-tools.com">
Some search engines
consider pages that refreshes under 30 seconds as spam. I recommend
using a JavaScript redirect tag, if you require a quicker page refresh.
For example:
Step 1 - Paste this code into the HEAD section of your HTML document.
Change the 3000 to whatever number you like. 1000 represents 1 (one)
second.
<SCRIPT
LANGUAGE="JavaScript"><!-- function redirect () {setTimeout("change()",3000);} function change () {window.location.href="http://www.mikes-marketing-tools.com";} //--></SCRIPT>
Step 2 - Insert the
onLoad event handler into your BODY tag, so that the JavaScript code
is executed when the page loads.
<BODY
onLoad="redirect()">
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