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27 Quick Tips To Top Search Engine Rankings

In this article I show you how to improve your search engine rankings using 27 quick search engine optimization tips.

  1. Increase your site's link popularity by increasing your internal and incoming links.

    • Internal links - Cross link all your sites and important pages within each site. This will maximize the PageRank of all your pages within each web site.

    • Incoming links that you control - Create several small web sites related to your main site. Each site should only consist of a few pages. Then cross link them all together using the most important keywords. Don't forget to include links back to the main site.

    • Incoming links that you don't control:

      • Ask sites that link to your competitors to link to your site. To find out which sites are linking to your competitors, visit a search engine and enter, "link:" followed by the competitors' domain name.

        For example:


      • Exchange links with sites listed in the same category as yours in the major web directories, such as the Yahoo! Directory and the Open Directory.

      • Find sites that accept site submissions. Visit your favorite search engine and search for:

        "add url" "your keywords"

        Also try searching for the actual submission page using its page name.

        For example:

        addurl.html, addsite.html, addlink.html, etc.

  2. Include a TITLE tag as the first META tag, directly after the HEAD tag.

    For example:

    <TITLE>Mike's Marketing Software Tools Reviews</TITLE>

  3. Try to avoid stop words in your TITLE tag. Stop words (a, an, and, but, he, her, his, i, in, it, of, on, or, she, the, etc.) are common words and characters ignored by some search engines to enhance the speed and relevancy of their search results.

  4. Include a META DESCRIPTION tag, directly after the TITLE tag. Include the most important keyword phrase for the web page as close to the beginning of the description as possible.

    For example:

    <TITLE>Mike's Marketing Software Tools Reviews</TITLE>
    <META NAME="description" CONTENT="Mike's Marketing Tools is the leading review site for the very best internet marketing tools for web marketers and webmasters.">

  5. If you use a META REFRESH tag, make sure it is set to refresh after 30 seconds.

    <META HTTP-EQUIV="refresh" CONTENT="30; URL=http://www.mikes-marketing-tools.com">

    Some search engines consider pages that refreshes under 30 seconds as spam. I recommend using a JavaScript redirect tag, if you require a quicker page refresh.

    For example:

    Step 1 - Paste this code into the HEAD section of your HTML document. Change the 3000 to whatever number you like. 1000 represents 1 (one) second.

    <SCRIPT LANGUAGE="JavaScript"><!--
    function redirect () {setTimeout("change()",3000);}
    function change () {window.location.href="http://www.mikes-marketing-tools.com";}

    Step 2 - Insert the onLoad event handler into your BODY tag, so that the JavaScript code is executed when the page loads.

    <BODY onLoad="redirect()">

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